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Few people pay attention to long tail SEO keywords, or understand what the term means. Long Tail SEO keywords are an important strategy for creating leads for businesses by attracting traffic of visitors who are willing to buy the products, services and information offered on your business website.

What are long tail SEO keywords?

Unlike main keywords, this is a technique for making a website rank better by focusing the website contents on a combination of precise and lengthier keywords. An example of mainead keywords is ‘graphic artists’ while ‘male graphic artists in Boston’ is a long tail keyword.

How to apply long tail SEO?

Before applying long tail SEO, first consider the following SEO tenets:

Relevance:

This is the relationship that your business has to the keywords that your contents are directed at. When the keyword adopted is close to what you deal in, visitors who have found your website will feel connected to it.

Search volume:

This is the statistics on the popularity of keywords over a period of time. While focusing on popularly searched words can increase the number of visitors for your website, it is more difficult to snatch visitors from more popular websites that features same keywords.

Use long tail SEO keywords in 3 easy steps

1: Set Goals for yourself

What do you have to offer, what specific clients would you like to sell products or services to and in what location? By answering these questions, you can determine the objectives and uniqueness of your website.

2: Identify Long tail keywords that Suit Your Aim

The aim of the graphic artist cited above is to service companies in the manufacturing industry. Hence, the artist is a male graphic artist in Boston who offers product packaging and label designing services to manufacturers.

Such an individual would then focus his keywords on the terms that are relevant to what he does.

3:  Upload contents

Begin writing posts on topics that are related to your researched keywords. Write original and attractive contents for effective results and create a landing page which reflects your long tail keywords on your website that reflect.

Conclusion

Improving your website ranking through focusing on head keywords will take a long time due to high competition. You can achieve better results using long tail SEO keywords. Start today by determining what you’d like to rank for and note the relevant keywords that suit your niche.

Thinking of translating your website? Ask us a quote for translation services which also include this strategy and improve your rankings in any other language!