Software Localization to Achieve Success
Can you imagine the world and the internet without translation and software localization?
It would not be the world as we know it today, for sure. According to researchers, 100 million people more use internet sites in their own languages than in English, every day. Visitors on websites are four times more likely to buy on web pages that are written in their native language. That is quite understandable.
Most people would rather use software in their native language. Software localization has become the best way to promote a software product to new markets.
More than 50% of searches on Google search engine are made in a language other than English (Google). Also, visitors to internet sites remain on the websites, on average, twice as long if it is written in their native language. All of this data indicates that computer programs that are not localized have a limited range in international markets. The website is your window to the world. It provides an opportunity to business people and individuals around the world to see your products and services. Translating a company’s website will increase its working capital and profits with a minimum of investment. So if you are a business person and you want to do website and software localization for a target market (language), don`t think about it too long.
Do not let cultural, geographic or linguistic barriers prevent your business from being marketed in new profitable countries.
We can not imagine our lives without the internet or smart phones these days. The whole world can use both in their native languages now thanks to translation and software localization. All of us, no matter where we are from, can use and understand this smart “marketing tool of localization.” More sales are possible, thanks to this intelligent solution.
It is probably unnecessary to mention how much less profitable your business will be if you don’t apply translation and software localization. That means every product in the world would only be available to the customers and people in their own country. Each product confined to where it is from. That wouldn`t be a modern or interesting world at all!
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